Professional Sports Team Summit
Agenda and Speakers
Wednesday, March 19
5:00 PM
Guest Check in
TBD
March Madness Watch Party JW Marriott Union Square
Thursday, March 20
8:30 AM
Complimentary breakfast and coffee
9:00 AM - 10:00 AM
Keynote
Surprise PLAYER guest
Andrea Fairchild, SVP, Global Sponsorship Strategy, Visa Keynote Speaker
10:00 AM - 10:10 AM
Break
10:10 AM - 10:40 AM
Creating content and programming to promote activation
Explore innovative strategies for designing and launching customizable programming that can be used as tools to drive consumer engagement, social impact, and financial literacy. Discover innovative ways to use gamification to attract and engage users. Featured: Practical Money Management featuring VISA’s NFL Financial Football.
Hugh Norton, Senior Director Social Impact, VISA
10:45 AM - 11:15 AM
Creating products to build loyalty with tailored offerings
Learn how to create offerings that not only attract attention but also encourage immediate action from your target audience. Discover key tactics for leveraging product features, promotions, and branding to maximize customer activation and loyalty. Dive into product offerings, including affinity cards, to uncover how personalized financial products can drive consumer activation and long-term engagement.
Ryan Myers, SVP Advisors Plus, Velera
11:15 AM - 11:30 AM
Break
Roundtable question
11:30 AM - 12:00 PM
Utilizing non profits to improve brand association/community benefits
Discover best practices for selecting non-profits, ensuring mutual benefits, and boosting brand loyalty. Learn how these partnerships can strengthen community presence and positively influence consumer perceptions.
Nathan Turner, SVP Marketing and Communications, Northwest CU Formerly Partnership Manager Washington Commanders
12:00 PM - 12:45 PM
Lunch
12:45 PM - 1:15 PM
Digital Brand Strategy
Discover cutting-edge approaches to strengthening your brand’s online presence. This session will focus on leveraging digital tools such as SEO, geofencing, and other innovative strategies to maximize brand visibility and engagement. Learn how to craft a digital-first brand strategy that resonates with your target audience, drives traffic, and boosts conversion rates. Explore how emerging technologies can elevate your brand, ensuring you stay ahead in a competitive digital landscape.
Matt Maguy, Jim Pond, Co-Founders, JXM
1:15 PM - 2:00 PM
Brand Strategy and Partnership
Exploring the role of professional sport team partnership to enhance your brand.
Tim Martin, Founder and Managing Principal, Gallagher Marketing Agency
Lexie Sidney, Genesco Sports Enterprises (GSE) Case Study/CardinalCU
Steve Weinstein, VP & General Manager, WEWS
2:00 PM - 2:15 PM
Break
Roundtable question
2:15 PM - 3:00 PM
Getting the most out of your partnership
Whether you sell, service or activate a sponsorship, explore how the “10 Solutions Checklist” can help you get the most out of the partnership. If you are a client and “own” the sponsorship, learn how this unique approach can help you design, leverage, and internally communicate the “why” behind the partnership.
Jack Birch, SponsorshipSolve
3:00 PM – 3:30 PM
Marketing players to fit your brand roundtable discussion
3:30 PM – 4:00 PM
Executive Network Session
4:00 PM – 5:15 PM
Networking Reception and Innovation Center Tour
7:00 PM
Golden State Warriors hosted by VISA
Friday, March 21
8:30 AM - 9:00 AM
Breakfast
9:00 AM - 9:45 AM
CEO Networking Session
Moderated Session Best Practices / Panel and Audience
10:00 AM - 10:45 AM
The Importance of PR
Discover how a strategic PR approach can amplify your credit union’s impact specific to professional sports teams, secure valuable media coverage including earned media, and how to respond effectively to challenges while maintaining your brand reputation.
Janet Brumfield, Founder, IdealPR+
11:00 AM - 1145 AM
Tom Wyatt, Senior Director of Corporate Partnerships, Cleveland Browns
Dan Hawley, VP of Business Development CU/ Denver Broncos
12:00 PM - 1:00 PM
Closing Remarks, Takeaway Lunch