Andrea Fairchild, SVP, Global Sponsorship Strategy, Visa Keynote Speaker
10:15 AM – 11:00 AM
Marketing Players to Fit your Brand – Dive into the strategic alliance between brands and NFL players, focusing on how to effectively utilize their influence to enhance your brand’s identity. Discover ways to leverage player endorsements to resonate with your target audience, create authentic connections, and drive brand loyalty. Learn from industry experts and agents who will share invaluable insights on integrating NFL players into your marketing strategy—ensuring a perfect fit for your credit union’s brand image.
Shey Olaoshebikan, Director of Marketing for Klutch Sports Group, representing Myles Garrett, Cleveland Browns
Joei Drozjock,VP Athletes First Representing Nick Chubb, Cleveland Browns; Jahmyr Gibbs, Penei Sewell, Frank Ragnow, Jack Fox, Carlton Davis, Brock Wright, and Ennis Rakestraw Jr., Detroit Lions
11:15 AM - 12:00 PM
Creating Products to Promote Activation – Explore innovative strategies for designing and launching products that drive consumer activation and engagement. Learn how to create offerings that not only attract attention but also encourage immediate action from your target audience. Discover key tactics for leveraging product features, promotions, and branding to maximize customer activation and loyalty
Jason Leaf, Manager, US Client Marketing, Visa
Ryan Myers, SVP, Advisors Plus, Velera
1:00 PM - 1:45 PM
Utilizing Non-Profits to ImproveBrand Association / Community Benefit – Discover best practices for selecting non-profits, ensuring mutual benefits, and boosting brand loyalty. Learn how these partnerships can strengthen community presence and positively influence consumer perceptions.
Jenna Raglani Vibrancy21
Nathan Turner, SVP Marketing and Communications, Northwest CU Formerly Partnership Manager Washington Commanders
2:00 PM - 2:45 PM
Brand Strategy and Partnership Exploring the role of professional sport team partnership to enhance your brand
Tim Martin, Founder and Managing Principal, Gallagher Marketing Agency
Lexie Sidney, Genesco Sports Enterprises (GSE) Case Study/CardinalCU
Steve Weinstein, VP & General Manager, WEWS
3:00 PM - 3:45 PM
Getting the Most out of your Partnership
Jack Birch, SponsorshipSolve
4:00 PM – 4:45 PM
CEO Network Session CMO and Other Executive Network Session
Breakout Breakout
5:00 PM
End of workday!
Networking Reception Add Tour Dinner with Partners/Vendors Tournament watch party – first round
Friday, March 21
8:30 AM - 9:00 AM
Breakfast
9:00 AM - 9:45 AM
CEO Networking Session
Moderated Session Best Practices / Panel and Audience
10:00 AM - 10:45 AM
The Importance of PR
Janet Brumfield, Founder, IdealPR+
11:00 AM - 1145 AM
Developing a Mutual Beneficial Corporate Partnership
Tom Wyatt, Senior Director of Corporate Partnerships, Cleveland Browns
Dan Hawley, VP of Business Development CU/ Denver Broncos