Professional Sports Team Summit

Agenda and Speakers

Wednesday, March 19

5:00 PM

Guests arrive at the hotel for check-in

7:00 PM

Golden State Warriors game hosted by VISA

Thursday, March 20

8:30 AM

Complimentary breakfast and coffee

9:00 AM - 10:00 AM

Keynote Speaker

Surprise PLAYER guest

Andrea Fairchild, SVP, Global Sponsorship Strategy, Visa Keynote Speaker

10:15 AM – 11:00 AM

Marketing Players to Fit your Brand – Dive into the strategic alliance between brands and NFL players, focusing on how to effectively utilize their influence to enhance your brand’s identity. Discover ways to leverage player endorsements to resonate with your target audience, create authentic connections, and drive brand loyalty. Learn from industry experts and agents who will share invaluable insights on integrating NFL players into your marketing strategy—ensuring a perfect fit for your credit union’s brand image.

Shey Olaoshebikan, Director of Marketing for Klutch Sports Group, representing Myles Garrett, Cleveland Browns

Joei Drozjock, VP Athletes First Representing Nick Chubb, Cleveland Browns; Jahmyr Gibbs, Penei Sewell, Frank Ragnow, Jack Fox, Carlton Davis, Brock Wright, and Ennis Rakestraw Jr., Detroit Lions

11:15 AM - 12:00 PM

Creating Products to Promote Activation – Explore innovative strategies for designing and launching products that drive consumer activation and engagement. Learn how to create offerings that not only attract attention but also encourage immediate action from your target audience. Discover key tactics for leveraging product features, promotions, and branding to maximize customer activation and loyalty

Jason Leaf, Manager, US Client Marketing, Visa  

Ryan Myers, SVP, Advisors Plus, Velera

1:00 PM - 1:45 PM

Utilizing Non-Profits to Improve Brand Association  / Community Benefit – Discover best practices for selecting non-profits, ensuring mutual benefits, and boosting brand loyalty. Learn how these partnerships can strengthen community presence and positively influence consumer perceptions.

Jenna Raglani Vibrancy21

Nathan Turner, SVP Marketing and Communications, Northwest CU Formerly Partnership Manager Washington Commanders

2:00 PM - 2:45 PM

Brand Strategy and Partnership Exploring the role of professional sport team partnership to enhance your brand

Tim Martin, Founder and Managing Principal, Gallagher Marketing Agency

Lexie Sidney, Genesco Sports Enterprises (GSE) Case Study/CardinalCU

Steve Weinstein, VP & General Manager, WEWS

3:00 PM - 3:45 PM

Getting the Most out of your Partnership

Jack Birch, SponsorshipSolve

4:00 PM – 4:45 PM

CEO Network Session
CMO and Other Executive Network Session

Breakout
Breakout

5:00 PM

End of workday!

Networking Reception Add Tour
Dinner with Partners/Vendors
Tournament watch party – first round

Friday, March 21

8:30 AM - 9:00 AM

Breakfast

9:00 AM - 9:45 AM

CEO Networking Session

Moderated Session Best Practices / Panel and Audience

10:00 AM - 10:45 AM

The Importance of PR

Janet Brumfield, Founder, IdealPR+

11:00 AM - 1145 AM

Developing a Mutual Beneficial Corporate Partnership

Tom Wyatt, Senior Director of Corporate Partnerships, Cleveland Browns

Dan Hawley, VP of Business Development CU/ Denver Broncos

12:00 PM - 1:00 PM

Closing Remarks, takeaway lunch